TajIndian1947
Objective
Taj Indian 1947 sought to build an informative online platform that would effectively showcase their wide range of authentic Indian food products. The main objective was to create a digital space where customers could learn about the different food offerings, their origins, ingredients, and benefits. The website needed to communicate the quality and heritage of Taj Indian 1947’s products while offering customers easy access to detailed product information, recipes, and preparation methods for each product category.
Define Goals and Audience
- 01. Provide Product Education: Build an informative website that educates customers about the different food categories (bakery, ready-to-eat, namkeen, makhana, dry fruits), and explains their origins, uses, and nutritional benefits.
- 02. Enhance Brand Authority: Establish Taj Indian 1947 as a trusted name for authentic Indian snacks and food items by providing customers with valuable content and storytelling.
- 03. Create a Rich User Experience: Ensure that visitors can easily navigate through product pages, find detailed descriptions, and discover related recipes or preparation tips.
- 04. Promote Healthy Eating: Highlight the health benefits of their products (like dry fruits and makhana) and appeal to health-conscious consumers looking for nutritious, ready-to-eat options.
- 05. Health-Conscious Consumers: Individuals seeking healthy snacks and meals, such as makhana and dry fruits, without compromising on taste or authenticity.
- 06. Busy Families and Professionals: People looking for quick, convenient food options, such as ready-to-eat meals or bakery items, while still preferring authentic Indian flavors.
- 07. Food Enthusiasts: Customers interested in exploring traditional Indian snacks and meals, such as namkeen, and understanding their cultural significance.
Result
- Comprehensive Product Information: Developed an easy-to-navigate website where visitors can read detailed descriptions of products, their ingredients, and the health benefits of each offering (such as makhana and dry fruits).
- Engaged Visitors with Storytelling: The website incorporated the rich heritage and history behind Taj Indian 1947’s products, which resonated with users, fostering trust and brand loyalty.
- Increased Product Awareness: By providing educational content about traditional Indian foods, the website succeeded in informing customers about the unique aspects of bakery items, namkeen, and ready-to-eat products, driving interest and curiosity.
- Positive Customer Interaction: The easy access to detailed product information and recipe suggestions resulted in increased customer engagement, leading to a higher volume of online inquiries and product discovery.
Clients :
TajIndian1947
Category
UI/UX Design & Web Development
Date :
April 22, 2024